Mastering Paid Marketing Metrics

Want to make every ad dollar count?
Mastering Paid Marketing Metrics is a practical guide that helps entrepreneurs, marketers, and business owners track, understand, and optimize the numbers behind paid campaigns. Instead of guessing which ads are working, this resource shows you how to measure performance with clarity and make smarter budget decisions.

What’s Inside:

• A breakdown of the most important paid marketing metrics to track

• How to calculate ROI, ROAS, CAC, LTV, and other key benchmarks

• Step-by-step guidance on setting up dashboards for paid campaigns

• Techniques for analyzing data across Google, Facebook, and other platforms

• How to identify underperforming ads and reallocate spend effectively

• Common mistakes in tracking paid media and how to avoid them

What Readers Will Learn:

• How to connect ad spend directly to business outcomes

• Why some metrics matter more than others for long-term growth

• How to evaluate campaign success with precision and confidence

• How to balance short-term wins with sustainable profitability

• A framework to continuously test, optimize, and scale paid marketing

Advertising without measurement is just spending. With Mastering Paid Marketing Metrics, readers will gain the tools and confidence to track what matters, cut wasted spend, and maximize returns from paid marketing.